Case Studies : Disbrow Iannuzzi Architects
Disbrow Iannuzzi Architects is an award-winning architecture studio based in Ferndale, Michigan, working across residential, adaptive reuse, sports architecture, and civic and cultural projects.
Led by founding principals Jonathan Disbrow and David Iannuzzi, the firm was named one of America’s Top Residential Architects by Forbes in 2025.
Challenge
Despite national recognition and a growing portfolio, the studio’s visibility in search didn’t reflect the quality or scale of their work.
Their press, awards, and projects weren’t structured in a way that consistently made the studio easy to find for the work they wanted more of, or in the regions they wanted to grow.
Approach
- Local SEO
- Content Marketing
- Website Design
We aligned on where the studio wanted to grow, whether by project type or geography, then rebuilt their website to support those directions.
In the first year, we launched or updated 92 pages using our 12-page framework, covering:
- Projects
- Awards
- Press
- Principal bios
- Announcements
- And more
Each page helped surface the studio’s expertise and recognition into a clear content strategy to support their growth.
Results
Within 12 months, organic visibility increased more than fourfold as a more engaged audience discovered the studio through search. Monthly organic sessions grew from approximately 160 to over 650, and organic pageviews increased from roughly 700 to more than 2,900 per month.
The studio now ranks across a broader set of non-branded terms, with more potential clients discovering their projects, principals, press, and awards through search.
Organic Visibility Growth
400%
Organic Pageviews Per Month
2,900+
Non-Branded Traffic Growth
3,650%
