Case Study : Disbrow Iannuzzi Architects
Disbrow Iannuzzi Architects is an award-winning architecture studio based in Ferndale, Michigan, working across residential, adaptive reuse, sports architecture, and civic and cultural projects.
Led by founding principals Jonathan Disbrow and David Iannuzzi, the firm was named to Forbes’ inaugural list of America’s Top 200 Residential Architects in October 2024.
Challenge
Despite national recognition and a growing portfolio, the studio’s online visibility didn’t reflect the quality or scale of their work.
They approached us to make search a reliable channel for ideal-fit project inquiries across Michigan, to support both residential and commercial work.
Approach
- Local SEO
- Content Marketing
- Website Design
We aligned on where the studio wanted to get more work, whether by project type or geography, then created a content strategy for their website to support those directions.
In the first year, we launched or updated 92 pages using our 12-page framework, covering:
- Projects
- Awards
- Press
- Principal bios
- Announcements
- And more
Results
Within 12 months, organic traffic increased more than fourfold as a more engaged audience discovered the studio through search. Monthly organic sessions grew from approximately 160 to over 650, and organic pageviews increased from roughly 700 to more than 2,900 per month.
The studio now ranks across a broader set of non-branded terms, with a wider audience discovering their projects, principals, press, and awards through search, which ultimately contributed to new residential and hospitality projects in Michigan during the first year of engagement.
Organic traffic growth
400%
Monthly organic pageviews
2,900+
Non-branded traffic growth
3,650%
