Experience Milton Case Study
Case Study

Experience Milton

Experience Milton is an online publication highlighting local businesses and events in Milton, Ontario.
Stats

0 to 2,700

Organic Monthly Pageviews

54.5%

Email Open Rate (10,995 Sends)

6

Local Business Spotlights

Industry

Local Tourism

Services

SEO, Email Marketing

5.0-Star Average on Google

Trusted by 20+ Clients

Specialists in the Architecture and Interior Design Industry

Measurable Results Every Time

Challenge

Experience Milton came to us in December 2021 during the prelaunch stages of their business, wanting to create a strong online presence to highlight local businesses and events in Milton, Ontario.
Experience Milton Case Study
Experience Milton Case Study

Approach

We recommended an SEO and email marketing strategy to increase Experience Milton's reach.

SEO Strategy: We conducted in-depth interviews with business owners, launching the "Milton Spotlight" series to showcase local businesses and increase social sharing online. Additionally, we created content for activities, restaurants, and services in Milton.

Email Marketing: We started a weekly newsletter called, "This Week in Milton", to keep readers informed about upcoming events in the area.

Content Team: We helped Experience Milton in sourcing a team of local writers, editors, and photographers to effectively execute our strategy.

Results

Organic Traffic: Achieved an average of 2,700 additional monthly organic pageviews through optimized local business and event-related content.

Email Engagement: Grew a newsletter from 0 and maintained an average open rate of 54.5% across 10,995 newsletter sends, indicating high subscriber interest and engagement.

Business Spotlights: Featured six local businesses, increasing community engagement and interest.