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Case Study
Experience Milton
Experience Milton is an online publication highlighting local businesses and events in Milton, Ontario.
Stats
0 to 5,600
Organic Monthly Pageviews
54.5%
Email Open Rate (10,995 Sends)
9
Local Business Spotlights
Industry
Local Tourism
Services
SEO, Email Marketing
5.0-Star Average on Google
Trusted by 20+ Clients
Specialists in the Architecture and Interior Design Industry
Measurable Results Every Time
Challenge
Experience Milton came to us in December 2021 during the prelaunch stages of their business, wanting to create a strong online presence to highlight local businesses and events in Milton, Ontario.
Approach
We recommended an SEO and email marketing strategy to increase Experience Milton's reach.
SEO Strategy: We conducted in-depth interviews with business owners, launching the "Milton Spotlight" series to showcase local businesses and increase social sharing online. Additionally, we created content for activities, restaurants, and services in Milton.
Email Marketing: We started a weekly newsletter called, "This Week in Milton", to keep readers informed about upcoming events in the area.
Content Team: We helped Experience Milton in sourcing a team of local writers, editors, and photographers to effectively execute our strategy.
SEO Strategy: We conducted in-depth interviews with business owners, launching the "Milton Spotlight" series to showcase local businesses and increase social sharing online. Additionally, we created content for activities, restaurants, and services in Milton.
Email Marketing: We started a weekly newsletter called, "This Week in Milton", to keep readers informed about upcoming events in the area.
Content Team: We helped Experience Milton in sourcing a team of local writers, editors, and photographers to effectively execute our strategy.
Results
Organic Traffic: Achieved an average of 5,600 additional monthly organic pageviews through optimized local business and event-related content.
Email Engagement: Grew a newsletter from 0 and maintained an average open rate of 54.5% across 10,995 newsletter sends, indicating high subscriber interest and engagement.
Business Spotlights: Featured nine local businesses, increasing community engagement and interest.
Email Engagement: Grew a newsletter from 0 and maintained an average open rate of 54.5% across 10,995 newsletter sends, indicating high subscriber interest and engagement.
Business Spotlights: Featured nine local businesses, increasing community engagement and interest.
