Case Studies : Experience Milton

Experience Milton is an online publication highlighting local businesses and events in Milton, Ontario.

Challenge

Experience Milton came to us in December 2021 during the prelaunch stages of their business, wanting to create a strong online presence to highlight local businesses and events in Milton, Ontario.

Approach

  • SEO Strategy
  • Email Marketing
  • Content Team

We recommended an SEO and email marketing strategy to increase Experience Milton’s reach.

SEO Strategy: We conducted in-depth interviews with business owners, launching the “Milton Spotlight” series to showcase local businesses and increase social sharing online. Additionally, we created content for activities, restaurants, and services in Milton.

Email Marketing: We started a weekly newsletter called “This Week in Milton” to keep readers informed about upcoming events in the area.

Content Team: We helped Experience Milton source a team of local writers, editors, and photographers to execute our strategy effectively.

Results

Organic Traffic: Achieved an average of 5,600 additional monthly organic pageviews through optimized local business and event-related content.

Email Engagement: Grew a newsletter from 0 and maintained an average open rate of 58.2% across 12,785 newsletter sends, indicating high subscriber interest and engagement.

Business Spotlights: Featured 12 local businesses, increasing community engagement and interest.

Monthly Organic Pageviews (Started from 0)

5,600

Email Open Rate (12,785 Sends)

58.2%

Local Business Spotlights

12